[vmarshall23]

To be clear, I'm not saying home recycling is completely pointless. I think it does a lot to raise awareness that "all this has to go someplace, so at least think about it". But that's PR, not a solution.

I'd prefer some sort of solution that directly impacted your wallet if you didn't give a shit about what waste you produce. I'm not sure what that is, but a similar example would be "save water during a drought" or just "save water" PR campaigns. Don't waste everyone's time with a bunch of easily-ignored signs and commercials. Charge 5 bucks a gallon for water. When your sprinkler watering the sidewalk all night costs you 1500 dollars, you'll be sure not to do that twice.

And you save money on TV commercials and waste less trees making posters. :-)