[tokenadult]

An example of Excite's bad business judgment that matches its bad search ranking algorithms of the time.

After edit: not knowing what has motivated the downvotes, I'll note for the record that I was an active researcher on the Web at the time, and right from the beginning it was noticeable that Google returned much better search results than Excite did. Excite had some rules about ranking search results that actively penalized pages with relevant content compiled by page authors who weren't spamming. And despite efforts not to be subject to spamming (Excite was not the worst available choice at the time, and was once one of my top-three search engines), Excite could be fooled by spammers. As soon as Google came on the scene, a lot of serious researchers rapidly abandoned Excite, and Excite certainly suffered from a precipitous drop-off in favorable word of mouth from general consumers once Google was on the scene.