[yanslookup]

Article makes the argument that Apple is secretly releasing tech (iWatch, Airpods, screentime app) that aim to eventually phase out the screen.

With AR and VR, my money is on more screen time in the future not less.

[jpl56]

Today, services we interact with on a screen bring us ads. This is how we pay for them.

Tomorrow, when new interactions will exist, we also will have ads. On the watch, during Siri conversations, ...

Same as Facebook at it's beginning, they will wait until we are used to it before beginning to do it. I'm looking forward to the "vocal assistant" version of uBlockOrigin ;)

[jdietrich]

>Tomorrow, when new interactions will exist, we also will have ads. On the watch, during Siri conversations

Apple's essential point of differentiation with Android is the fact that they make money on hardware. Google give away their mobile OS to funnel more attention into their attention monetisation machine. Every step that Apple takes to protect user privacy deepens their moat, because Google only make money by harvesting data and monetising attention.

Google can't compete on privacy, so it's very much in Apple's interests to push that issue as hard as possible. Their decision to block ad trackers by default in Safari was very smart; deciding to insert ads into Siri or WatchOS would be indescribably stupid.

[drb91]

> deciding to insert ads into Siri or WatchOS would be indescribably stupid.

Most notifications are just ads to use an app. I'd say the ads are already here.

[jpl56]

I agree about Apple making money on hardware rather than ads. I'm afraid of vocal interactions with Android stuff, on a watch, not with Siri, but with the Google assistant.

[germinalphrase]

Right, but we won’t recognize it as ‘screen time’ because we won’t recognize what we’re doing as interacting with a ‘screen’.