[qdigital]

Incredibly surprised it has taken this long.

Given the amount of listening data they have I was sure they'd have taken the Netflix route with regards to producing or orchestrating original content (i.e. this producer with these artists + brand partnerships tailored to audience = $$). I'm sure I am simplifying and this is much more complex than that, especially considering the legal maze that is music, but still. Their only innovation seems to have been in bespoke playlist generation.