[hknd]

It has a loooot of users, and it's growing faster than any other social network. FB growth is staggering, but instagram is exploding.

Instagram's innovation strategy is working out nicely > new features are launched, and are loved by it's users.

On top of that they are now also focusing on SMBs (mostly in NBUs) with Whatsapp Business. (That branch could add >100M users)

[whitepoplar]

It's exploding because apart from being a really good product, they made the UX super, super simple. With just enough little nuggets of complexity to make it feel whole.

[whitepoplar]

On another note, what do you call this phenomenon, when something is super simple, but you can just tell how much work went into it? iA Writer, Instagram, Dropbox, iPhone, a great chair...they feel expensive, regardless of price.

[tgragnato]

Minimalism / “less is more” ?

[rconti]

I can't think of any new 'features' since stories, though. And wasn't that ripped off from someone else?

[Spooks]

I think they just added a TV type thing