[wushupork]

I agree. Other UI experts have told me - BIG GREEN BUY BUTTON!

[sachinag]

A/B test with red - I'll bet you a drink red outperforms green. (Oh, and make sure your conversion isn't clicks, but purchases. I believe the Associates API will let you track by click. And, no Pek, we don't do that tracking at Dawdle. :( )

[tommizzle]

Also you should apply 'cursor:pointer;' so people know that it's a clickable link.