[ocdtrekkie]

On one side: Net neutrality is dead, so you can see where AT&T might see a future for expanding their advertising business. But on the other side: Between GDPR and the constant calls for the US to adopt something similar, the default integration of ad blockers into more browsers, and the fact that targeted advertising just... isn't all that effective, it seems like a poor business to start investing in now.

[tzahola]

>default integration of ad blockers into more browsers

Good idea! The only way this could fail is if some huge advertising company had created their own browser and became dominant on the market. We would be so screwed! XD

[tehwebguy]

AT&T owns the legislative & regulatory bodies that would enact something like GDRP in the US. They aren’t worried.

[poooogles]

>it seems like a poor business to start investing in now.

Allegedly they're buying it to integrate into their TV offerings. There's a huge market there that's relatively untapped at the moment compared to Display so it makes some sense.