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by tboyd47 2922 days ago
Another thing is Nintendo's focus on intellectual property over technological superiority. Nintendo has at least 8 different game franchises that consistently deliver (Mario, Mario Party, Mario Kart, Smash, Zelda, Kirby, Metroid, Pokemon...), while I can't think of any time in Nintendo's history where they were ahead of the competition in hardware. They use their dated hardware only as a platform to sell games. This might be changing, though, as online play takes off.

It makes good business sense when you think about it; if you try to out-engineer the competition on hardware, well, any company can hire good engineers. And they're only going to be able give you the same or slightly better. But no other company can produce Mario and Zelda games, at least, as long as they defend their IP to the extent that they do, and make decent hardware and decent Mario/Zelda games at the standards they themselves set, they will make money.

That and the fact that they're sitting on a massive pile of cash means they be creative when other companies can't because their shareholders are terrified of negative numbers. Something American companies really need to learn. Lean isn't always good.