[Maro]

My initial comment was probably too much gut-reaction.

There is good popular science that is useful.

For example, maybe the designers of Mario Kart read about QCD and the strong force: this is a weird force, which---unlike electromagnetism and gravity---gets stronger (not weaker) with distance, like the pull on a rubber band. Maybe they read that, and that's how they came up with the game's rubber band mechanics.

But I do think a lot of the highly publicised stuff is unfortunate, because they deal with highly speculative stuff (ST) and/or give the reader a false sense of understanding (BB), and in general writing 300+ pages of high-level hand wavy explanations is of questionable use to me; I'd make it shorter and give it away for free.