| I'm a man, early twenties, and I'll give you some insights into why I would not buy this product and the things I consider when I buy laundry detergent (in order of preference). I apologize in advance for the tone. 1.) Price - Your charging 16.00 for 32+ loads, let's assume I buy a top end brand like Tide, that's 120+ loads for 17.50. Your product is 10% more expensive for 400% fewer loads, you've lost me already. EPA approved products (i.e. Kirkland Detergent) are also cheaper. 2.) Fragrance - This is the core selling point of your product. And that it appeals to "men". I understand detergents can smell overly flowery, but there are many that are very light odor that don't break the bank. Furthermore, if P&G were to replicate your scent, then it's game over. 3.) Convenience - Your cap is a nice innovation, but it's nothing new: it's like shampoo. Like with dish soap, I'm a user who probably uses more than recommended, so 6 taps is a good start. However, I'll still probably use more "just in case". That's just me. 40 tide pods are 11.00, and those are more convenient if you ask me. I know exactly when I'll run out and have perfect amounts. 4.) "For Men" - My least priority when buying detergent. I've used Dove "Men" care body wash before. I wouldn't smell much different if I used Irish Spring or a "non-man" version. The only reason I'm willing to try the manliness version is that both of them are on the same shelf. But if it's a 40% markup, I wouldn't touch it. I might not be in your target demographics, but I did want to share my thoughts. Founder of
https://customer.cool/ |