[wasd]

I care a lot about the expensive dress shirts I'm now buying. Could you speak a bit more to "BETTER FOR YOUR CLOTHING" aspect? I don't feel confident that your product is much better than the Costco detergent I'm already getting.

[thefreybrothers]

Absolutely! We put a lot of effort into our formulation and the science behind it. Most "main-stream" detergents use chemicals like OBAs & FBAs (brighteners and whiteners), along with overly-harsh surfactants (soaps) and enzymes. These are all created to give the initial appearance of a better clean, but quickly deteriorate the fibers of your clothing, lead to color fading, and are literally designed to leave layers of chemicals on your clothing. We scrapped all of that, use natural, gentler surfactants and enzymes, all designed to give a great clean and help lengthen your garment's lifespan =)

[goatherders]

THis is the education aspect that would convince me to buy your products.You would need to convince me that what I'm currently washing my clothes with is damaging them and then convince me that your product wont. I'm a guy that does his own laundry and I don't care in the least about smelling of Timber or having fluffy cotton in my sleeves. Make my clothes - my investment - last longer.

[wasd]

Thanks for your response. I strongly echo the other comment here. This should be on your website. I'm ready to purchase now.