[mike463]

"For the money, though, you can get a much better setup"

This is the key point.

In this case, "For the money" = $5,349 (yikes!)

[bherms]

Well in this instance, with the new TV, the high price is just there to balance the research costs and low amount of production. As they start to leverage the new technology and churn out more of these, the Bose TV (and others using these new techs) pricing should come down.