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by oldcynic 2924 days ago
When I'm buying privately I care about the price I pay - not the price a business can pay when reclaiming the VAT. It's not like VAT is going away with next change of govt, or even with Brexit. Everything gives you a receipt breaking out the VAT or shows it in the online basket and checkout for those that care, or reclaim, so I don't see how it lacks transparency.

Why does it matter who of buyer or retailer covers the few pennies, or if retailer makes a small price change to stick at a .99 or .00 price point? Retailers have done this forever in both directions.