[s0rce]

You can do what Ontario used to do for beer and make everyone use the same bottle. Can't see that happening with branding being so important.

http://www.cbc.ca/archives/entry/beer-a-sad-farewell-to-stub...

[kalleboo]

Sweden did the same thing for soda. National standard glass bottles that could be recycled anywhere (https://sv.wikipedia.org/wiki/Returglasflaska). Although now a decline in sales of single-portion drinks (people preferred buying 1.5 liter PET bottles to cases of 33cl soda bottles) has lead to the near-death of glass bottles outside of alcohol. https://www.svt.se/nyheter/inrikes/priset-dubblades-nar-lask...