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by breischl
2927 days ago
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I've worked on price display for a large-ish company. The funny thing is that our company, and probably others, would really like to show all-in pricing! It's easier for us because we wouldn't have to do things differently in different countries. But we can't make the switch unilaterally because if we're the only ones doing it, then we look more expensive than everyone else and lose sales. Even if the final price is the same, consumers tend to just look at the up-front cost when making buying decisions. So we'd need everyone in our market to switch, or nobody can. So basically it would need to be mandated by the government. |
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