[dragonwriter]

The population is heavily weighted to urban areas, and urban areas tend to have multiple major chains, multiple local independents, and possibly regional chains.

I doubt very much that most people only have a single “brand of theater” (or even single firm, since some firms of multiple brands) around them, for ant reasonable definition of “around”.

[s73v3r_]

Where I'm at, while there are a couple AMC theaters, the place is heavily dominated by Edwards/Regal theaters. While yes, there would be more places that accept MoviePass, effectively for me, there wouldn't be much difference between availability. In fact, if the Edwards/Regal one were to offer something similar to AMC (allowing IMAX and other premium showings), it would be more appealing to me.