>Social shaming also isn’t an argument. It’s a demand for listeners to place someone outside the boundary of people who deserve to be heard; to classify them as so repugnant that arguing with them is only dignifying them. If it works, supporting one side of an argument imposes so much reputational cost that only a few weirdos dare to do it, it sinks outside the Overton Window, and the other side wins by default.
> Nobody expects this to convince anyone... People who use this strategy know exactly what they’re doing and are often quite successful. The goal is not to convince their opponents, or even to hurt their opponent’s feelings, but to demonstrate social norms to bystanders.