Do you have any more information on this? They wanted 50% across the board or only from Moviepass patron concession purchases? I'm guessing it's the former, but if the latter, I'm curious how they identify such purchases.
I only found references that as of May 22nd Moviepass has not even considered doing agreements for concession money.
moviepass's end game seems to be get enough screens that they can convince hollywood to give them a cut of profits from each film under the idea that moviepass not guiding customers to screens would cost them more