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Ask HN: How to market Developer Tools?
1 points by nicolasbistolfi 2920 days ago
If your startup is building a developer tool, getting initial traction might be a nightmare. Developers are incredibly hard to pitch to, traditional marketing strategies won't work and even guerrilla marketing might annoy them.

So, I'm asking for a friend here...

How to find the appropriate channels? How long to test each channel? How to identify key partners?