[MikeFez]

Of course someone with an existing problem is most likely seeking a solution, but not everyone realizes there is a problem (especially if the existing solution works) until a better solution is shown to them.

How about how we conduct business: Face to face meetings -> phone/mail -> email -> online meetings, for instance. I'm sure people thought during their time periods that there could be better ways to do this, but they need to see the solution before they jump on board.