[Wofiel]

When tobacco advertising was banned from TV, literally all tobacco companies profited. It was a classic example of game theory - If one of them advertised, they all needed to advertise to keep up, but if none of them do (or were unable to because of regulations), they all profit because people were still buying tobacco.

[golergka]

All, except a hypothetical new tobacco startup company. Or not so hypothetical new wave of vaping devices (I don't know much about this industry, just an armchair analyst here).