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by ImperatorLunae 5740 days ago
"Visual feedback gives you the illusion of speed, like a progress bar reduces the impression of waiting, but that’s all it is: an illusion."

I read an article once about elevators ( http://www.newyorker.com/reporting/2008/04/21/080421fa_fact_... ). It was spun-off the "man getting stuck in an elevator for 41 hours" story.

In the article, the writer cites a particular anecdote about an elevator company installing faster elevators in a particular building. Patrons of the building, however, complained that the elevators were now slower. The company was confused--how was this possible? It turns out, the new elevators lacked mirrors. People couldn't straighten their hair and pick their teeth while standing in it, so the ride felt longer.

People perceive time in odd ways. Google's taking a stab at this perception; the illusion of speed in the eyes of the user counts more than physical speed. The user is the yard stick, not engineers with stopwatches.

The author here casts aside illusion like it's meaningless, but that's far from the truth. Look at the Parthenon, whose columns are tapered to make it look bigger, or magicians, who stun audiences with clever distraction. Casting aside illusion is on par with casting aside mathematics; it may be difficult to understand at times and require a large amount of labor to learn, but neither can be avoided without losing some room to maneuver.

1 comments

Agreed. The illusion of speed gets you some of the benefits of actual speed, user satisfaction in particular.