[travisr]

"The fall of Facebook was never going to be people quitting the service en masse — it’s too interwoven into the fabric of the way many of us use the web these days — it was always going to be the people who never really use the service in the first place. Kids."

I've noticed this amongst my family. The cousins, etc I have under 16 either don't have a facebook account or abandoned shortly after creating it. It's "uncool" because their parents see everything they do on there -- I know you can customize your sharing, but I doubt they know or care to be that careful on Facebook.

"This is why the smartest thing Facebook ever did was buy Instagram. Instagram is likely past a billion active users on its own now."

Unfortunately, this is why I don't use IG. I want to, but it seems impossible for me to keep it out of my Facebook like I want to. FB always pops up with "look what your friends are doing on IG" and I don't want my photography to be plastered in front of my grandparents.

[MisterTea]

I noticed this among friends and co-workers who are mostly under 30. They all have Facebook but switched to Instagram or Snapchat. Their Facebook accounts are stagnant save for the few likes and staying connected with older family who joined FB to keep in touch.

The big reason seems to be the fact hat FB was too public. People were all in each other business and it gets ugly. Snap and IG are more direct, more one-on-one so to speak (at least my perception, I don't use social) giving people more privacy to post and like things they may not want mom/dad/grandma to see.

[lucasmullens]

I don't think it's that hard to not share Instagram posts to Facebook. Can't you just unlink your account?

[ClassyJacket]

Officially you can, but it doesn't respect it. It won't share the posts directly, but it'll still suggest you to your friends based on it.

[travisr]

Not that I could find. I remember trying to use an alternative email even, but it was my back up email on Facebook and it linked them automatically.

[stephenhuey]

If this is the case for you, maybe it only applies to newer Instagram accounts since I had mine long before the acquisition and my posts go to FB only by choice (and I almost never choose that anymore).