[toomuchtodo]

You’re moving the goal posts. Counterfeit goods, entirely legal to shut down the sale of. Authentic goods, you cannot. It’s up to the brand to prove they’re not authentic goods being sold and pursue the necessary channels to shut the seller down.

[privateSFacct]

Says the scammers. You are willfully ignorant here.

Your post did not consider the high likelihood that a container of product on "clearance" from north face is counterfeit.

My point is simple. We have to have less tolerance of the willful ignorance by scammers. The brand should not need to pursue this.

Stipe / Atlas CAN and SHOULD shut down merchants who exhibit characteristics of fraud. Amazon should shut down the fake apple product sellers.

And yes, my job interects with fraud / ripoff detection, and I've worked with folks like you. My advice to folks in business and elsewhere, someone that willfully ignorant is not someone you want to do business with.

[toomuchtodo]

I’m not willfully ignorant. The regulation you want to exist (brand gating) does not exist in US law. You must not seek brand approval to sell their goods. You’re attempting to spread misinformation because (it appears) you have an axe to grind.

[privateSFacct]

When you are in business asking your partners to pay a bit of attention and not be willfully ignorant - is not misinformation, this is a business standard that should be encouraged.

I think folks like you confuse something not having a law against it as something that prevents honest businesses from doing anything about the issue. That is misinformation.

I'll let this lie here because you seem both unwilling to consider the source of the container, but unwilling to consider this a useful or meaningful business standard.