[Magmatic]

Reasons for fame, while interesting in themselves, only matter insofar as they determine the demographics of a celebrities following and how likely that demographic is to try the products they associate themselves with.

A small thought experiment now, say I run a restaurant and both Tom Hanks and Lebron James go on national television and declare it their favorite place to eat, what happens? I'd say starting the next day I'm going to be flooded with reservations despite the fact that the talents that make them famous have nothing to do with their ability to judge food.

Influencers are influencers because a large group of people act collectively to give them influence. The reasons why people give influencers such influence is varied but as a business owner all that really matters is how much that influence may be worth monetarily.