[wtracy]

My theory (I have absolutely no evidence to back this up) is that there's a level where there's no point reducing the price because the psychological cost of digging out a credit card, typing in the number, and wondering if you can really trust this merchant, is actually higher than the cost of the money you're forking out.

For me, if I'm not willing to buy it at $20, I'm probably not going to buy it online at all. Other people seem to have a threshold closer to $15 or $10.

Note that this doesn't apply in app store situations where your carrier already has your billing information. (Hence all the successful 99-cent iPhone games.)

Also, ignore the "feeble excuses" from the "piratey types"--they're just that, excuses.