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by Sylos 2921 days ago
I never understood in the first place, why governments let advertising become such a big business. Yes, there's the informational aspect to it, Farmer Joe needs to know that there's a new tractor that fulfills his needs, but we're long past that.

Nowadays advertising mainly tries to sell things that people don't need. They can't use these like Farmer Joe to produce new value. Instead it harms the economy when people buy them.

There is of course something to be said about having luxury goods available as reward for people that do well economically, but it should not be the case that the poorest families feel like they need to buy overpriced Adidas shoes to be accepted in society.

It's nowadays central to advertising to build a brand image, to convey a feeling, to always play the same jingle. Which is psychological warfare, it carries essentially no informational value.

1 comments

> (...) why governments let advertising become such a big business (...)

> Nowadays advertising mainly tries to sell things that people don't need. (...)

Free market fundamentalists (I'm not one of them) would tell you that no one can judge better than the individual themselves what they need or don't need, and that if an individual says they're willing to part with their money to buy X, then that's them saying they actually need it.

Even though I don't buy this view because the world is more complicated than the binary cause-attribution that it implies, I do think it brings up the question of who decides who needs what. If I believe Axe deodorant will get me "the hottest babes" and I decide really need it, would you have the government override my decision?