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by ralston 2926 days ago
I always enjoy browsing the Twitter Engineering blog because of 1) the granular detail that they give 2) the concise, organized format that the information is presented, and 3) because I love their creativity. However, the first sentence of this article "Machine learning enables Twitter to drive engagement, surface content most relevant to our users, and promote healthier conversations. As part of its purpose of advancing AI for Twitter in an ethical way, Twitter Cortex is the core team responsible for facilitating machine learning endeavors within the company" is a complete turn off. Keep it technical. Leave the Marketing/PR out of it.

- Regular blog.twitter.com/engineering reader