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by menloparkbum
6623 days ago
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Celebrity chef restaurants are not really businesses - they are more like old-school arts patronages. They are started with funding by rich finance guys who are looking for a hobby project to make themselves feel cooler. The only people who go there are also uber rich finance guys, other people in the celebrity class, and the occasional not-as-rich foodie. As soon as the rich people and celebrities get bored with the restaurant, it shuts down. Alinea was funded by 8 futures traders who each put in half a million dollars. |
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From the site:
Opened in May 2005, Mr. Kokonas says Alinea grossed $3.5 million its first year, an average of $14,000 for every night it was open. There are eight investors: The smallest stake was $75,000, the largest Mr. Kokonas', at just less than $500,000. Return on investment is expected to exceed 20% per year, he says.
This doesn't sound like an old-school arts patronage to me.