[dillydally]

Yes, but the reason these brands weren't doing this before Gilt was because they were afraid selling excess inventory at a discount would associate their goods with that lower price-point.

Gilt gets around this by maintaining a semi-private space and having one-day sales.

Groupon isn't private, but it's time-constrained in the same way and for the same reason.

If I know a sale is on for one day only, I'm going to understand that the deal doesn't represent the every-day price.

Besides, we're in the middle of a huge recession. Damn straight people are price sensitive!