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by michaelbuckbee
5751 days ago
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I'm in agreement with you that the success or failure of the marketing endeavor is execution dependent. However, I do feel that there is a point to a measurable loss, namely that you know not to do it again. If you spend a $1000 on setting up a Groupon deal and don't make your money back then you very clearly know that it was bad marketing move. If you spend a $1000 on a radio ad it's much more difficult to know what impact it has on your business. |
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