That's what happens when you privatize the rail system.
Though as I understand it, it's still subsidized just not to the same extent as in the Netherlands. Rail is just a very expensive mode of transport to operate.
Speaking of the Netherlands, it's worth pointing out that Abellio, a wholly-owned subsidiary of the Dutch national rail operator, runs the Scottish, West Midlands, Merseyside and Greater/East Anglia rail franchises.
1: https://en.wikipedia.org/wiki/Abellio_(transport_company)#Ra...