[rbeale]

Start a Blog that resides on your website (either blog.YOURCOMPANY.com or www.YOURCOMPANY.com/BLOG). Blogging is the easiest way to 1) add pages that will be indexed by Google and the other engines and 2) act as "link bait" where other bloggers will read your content, share it with friends and colleagues and create content of their own and link back to your site.

on page seo is approx 25% or less of SEO - identifying keywords (search queries) that you want to rank for, then using those words in the Title, Permalinks, Headers, content. off page seo is appro 75% or more of ranking - attracting QUALITY inbound links from other quality and relevant websites.

Simple way to start attacking on page and off page is to blog. :)

[derefr]

> either blog.YOURCOMPANY.com or www.YOURCOMPANY.com/BLOG

Most definitely the latter, actually. PageRank "juice" doesn't cross subdomain boundaries.