[badwolf]

Seriously. The hysteria is getting a bit stale that this is what people are now being outraged about? We've been using CrazyEgg, or any other number of different mouse and scroll tracking tools for ages.

"But Facebook is using it to signal advertising!"

Well. Everything you do on Facebook is used to signal advertising. I thought we were kind of all aware that was what happens with this free service. /shrug