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I have always assumed that Facebook uses heat maps to track what is under your pointer. Doesn't every serious site do that to gauge user behavior, interest and interface utilization? I guess the difference is FB is putting it in an available data set along with everything else about consumers' individual lives. More interesting is "a patent held by the company states that the Facebook app uses voice recognition algorithm, which uses audio recorded by the microphones, to modify the ranking scores of stories in users News Feed." and their speculation that Facebook could soon reveal details about their use of surreptitiously recorded user audio. Facebook makes a curiously specific denial about audio, which is that it is not used for advertising. Considering their entire business is basically advertising, what does that leave? But all they mean is ad selection. When they were found to be recording audio during the posting of statuses, I believe they claimed it it was so they could recognize the music you were listening to, and know something about your mood. So for a long time, I have thought that they use audio to select other content, like friend suggestions, or to inform the selection of stories that appear on your newsfeed. |
However, I think that I disagree with you on whether or not sharing the data is important. If you are heat mapping me, like facebook and probably everyone else from Microsoft to CNN and FoxNews does, or you are recording me like everyone from Facebook to Samsung does, I'm sorry, I've got a problem with it. I don't care if you don't share that data. I don't want Samsung recording what's going on in my living room. Doesn't matter if the data isn't shared. It's just the principle of the thing.
It's gotten to the point where I actually purchased a certain model of Sony TV, because the teardown verified that there is no microphone in it. Then I tossed the remote control and got a generic remote with no voice control.
People joke about me being paranoid, but I'm not paranoid. Sheez... I'm old and boring, I know that no one cares about what's going on in my house or on my computers.
I'm just stubborn.
Why let the privacy invaders win?