[catchmeifyoucan]

Companies don't exist without customers. You can make zero profit, sell no useful products, but still be alive because you have customers.

Knowing that there is a potential market is a start. But your goal is customers.

My advice to validate a startup is to find your customers. Not your friends or peers, but push yourself to find customers everywhere. Start stalking linkedin profiles, get emails of potential clients. Tell them what you have. Will they pay for this? Just go out and amass a wealth of potential customers. People who are willing to onboard before you even launch.

Finding customers is like attending a career fair, you meet every recruiter (customer) and try to get them to hire you (buy your product). For every good match you hand a resume, and that's your landing page. But you can still get hired without a great resume, just meet as many of the recruiters and have great conversations. For those who you didn't get to talk to, your resume (landing page) speaks for itself. But your greatest chances are with those who you spoke with personally. Throw your landing page everywhere, but get out and find customers 1:1.

Startups fail because they can't find customers.