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by xapata 2935 days ago
You forgot the $10m advertising campaign to get folks to install the app and register.
2 comments

That’s the other beauty of the business, the scooters sitting everywhere ARE the ad campaign.
This. Was in Venice beach this past May and the Birds were everywhere, to the point where we almost felt compelled to give them a try, even though we had no need. Both wife and myself signed up and spent 30 minutes riding to Santa Monica. Great advertisement, cool factor and high word of mouth marketing.
Have they done any advertising? I saw a dozen people riding them before asking someone, never seen an ad for them.
They don't exist in my city, yet I've heard about them. Maybe a PR team?