[george_morgan]

Ah, but marketing isn’t simply coercion or persuasion. For instance, if you’re gathering requirements from customers before, during and after the development of a product you’re doing marketing whether you realise it or not.

[sdhgaiojfsa]

All other things being equal, the more compelling the product, the less you need to market it to achieve a given level of interest. Tesla cars are SUPER compelling on a lot of levels. I would be surprised to hear that they need the same level of marketing effort as weaker entrants from other car companies.