[mijustin]

Think about validation like an iterative series of steps.

The first step (even before you have an idea preferably) is to identify who you want to serve. What target market are you going after?

I think it's wisest not to go after beginners. More about that here: https://justinjackson.ca/beginners

Next, you need to observe your target market. What do they struggle with, that they'd be willing to pay for? What evidence do you have of this?

[jonnygoodwin]

Thanks Justin. I've followed your blog for the past few years, and really appreciate the input. So ideally, you know the market and are part of it? That would make less work on the validation side of things. But if you don't think you know your customer perfectly, how can you find out what they struggle with and would be willing to pay for?

Surveys, landing pages, etc...? Got any more?

[swyea]

not related to your post but I am getting a security warning from chrome when trying to access megamaker