[brudgers]

> I'm willing to do the first couple of clients pro bono<

Getting worthy non profit clients to act as guinea pigs may be a tough row to hoe (if you're not using "pro bono" as a synonym for "unpaid").

A common way to extend a portfolio through unpaid work, is to build something for yourself...e.g. using your company's website as an example of your web development skill.

My advice is never to take commercial work for free.

First, you're running a business.

Second, word of mouth recommendations will include your price. When your proposal includes getting paid, you will have already failed to meet the potential client's expectations.

Third, when you are not getting paid to help someone make money, it is harder to have the dedication required for excellence.