[Paulomus]

This reminds me of the concept of "whuffie" in Cory Doctorow's "Down and Out in the Magic Kingdom" where he posits an entire future society based on these principles. http://en.wikipedia.org/wiki/Whuffie It did not occur to me at the time I read it that this was based on contemporary online media. It is interesting to consider that society might actually be moving in that direction.