[awinder]

> Why their machines had so much success since Jobs return was that they were making machines that were equally loved by music/video/content creators, developers, mothers/fathers/grandparents, students etc etc... If you aren't satisfied with your dev. environment go spin up a VM, rent a server or just get other machine that will fulfill your needs.

So Apple used to make machines that delighted all audiences, they now don't, so one of those audience (developers) needs to get in line and change. O...k?

Apple should actually go out and understand why developers are lukewarm on their machines, and if they're not or just ignoring one of those audiences, then they're doing so at their own peril.

[mikhailt]

> Apple should actually go out and understand why developers are lukewarm on their machines, and if they're not or just ignoring one of those audiences, then they're doing so at their own peril.

They did but only recently, it's why they've redoing MacPro and released iMac Pro, which was a good step in a way but it didn't help. They've admitted to failing the devs on this in that rare interview last year when they were talking about Mac Pro.

The question is, will they apply the same lessons to MacBook Pro? They need to step up on the next generation and if they fail to do so, Microsoft is getting my money as I liked playing with Surface Book.

[yayana]

Your comment seems pretty accurate to me, and developers are especially relevant since they are forced to use OsX if they want to do anything for the other parts of the apple ecosystem. Parts that are apparently important enough to ignore desktop will begin to suffer from less 3rd party developers and more hostile cross platform developers..

The intern who has to make it work in Windows store then having to find and try to boot the iMac to sign the iPhone binaries is the fast death of desktop and the slow death of Apple's profit centers.