Why doesn't it make sense? People rely on being in Google results for better or worse, that doesn't mean they have to like everything Google does or demands to shape those results.
"People rely on being in Google results for better or worse". Use duckduckgo if they don't like it. Google doesn't owe anybody anything. It like wanting to use Facebook resources but not wanting to use their sdk and tos. The entire conversation about AMP is pathetic. Don't like it don't use it.