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> Research shows that it's hard to change others behavior.

I said, "managing behaviors", not "changing behaviors".

> Furthermore, managing people is not about making them agree with you but to use a framework of short-term incentives to align long-term goals.

Isn't that a part of managing behaviors? E.g. I pay my employees money, I tell them what to do, and then they do it. That seems to me I'm managing their behaviors.

I guess I don't understand why you're arguing with me on this, since you seem to agree with that point.