[philwelch]

"This too shall pass"--encouraging words when a startup doesn't work out, but not the best toast at a wedding.

[cubicle67]

ditto with "on to the next one, on to the next."

[alex_c]

Interesting distinction, since the relationship between co-founders is often compared to marriage.

[philwelch]

Maybe, but you can have another startup. One particular startup failing doesn't have to mean the end of the co-founder relationship. And it would be equally a dick move to say "this too shall pass" at the beginning of a startup.