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by andrewksu 2934 days ago
Most modular just does it wrong. Doing fixed design is a great opportunity for better, deeper design. Think Apple or Tesla type design and engineering. Not many complaints around cookie cutter Audi RS7's or even Hyundais

The status quo is a home depot and it all gets figured out on the fly. We would be in a much better place with engineered kit as you describe Ford doing.