[gburt]

I am generally against often-called "excessive regulation," but the regulator -- perhaps FTC -- should aggressively prohibit the misleading marketing message here.

The entire problem manifests from calling this lane keeping mechanism "Autopilot." Tesla should be prohibited from using that language until they have achieved a provably safer self-driving level 3+.

The problem is exacerbated by Musk's aggressive marketing-driven language. Saying things like we're two years out from full self-driving (first said in 2015) and the driver was warned to put his hands on the steering wheel (15 minutes prior to the crash) makes Musk look like he is plainly the bad guy and attempting to be misleading.

"Provably safe" probably means some sort of acceptance testing -- a blend of NTSB-operated obstacle course (with regression tests and the like) and real world exposure.