[ponderatul]

I see why he wouldn't agree even with the least intrusive advertising place. Because it's just a slippery slope from there. That starting point can be used in conversations to leverage the 'advertising model' further, and we can end up with another facebook, easily.

[currysausage]

So did he honestly believe FB would just continue to provide WhatsApp to the world for free, even ad-free, after spending $22bn? Doesn’t sound like it:

> Messrs. Koum and Acton also negotiated an unusual clause in their contracts that said if Facebook insisted on making any “additional monetization initiatives” such as advertising in the app, it could give the executives “good reason” to leave and cause an acceleration of stock awards that hadn’t vested…