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by throwaway5752
2942 days ago
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Hi Matt, this is something that has interested me for personal and professional reasons. I've see a range of solutions from podcasting, youtube channels, self publishing, patreon, and independent companies (thinking TPM and their subscription model). It seems like a lot of the problem is the ad based revenue model, and the absolute bottom falling out text ad pricing combined with the unsuitability of video format to deeper/long form journalism. So I am happy for this. But as someone here noted, discoverability seems weak and - more generally - media benefits from networking effects. To not go on too long: 1. Presuming you buy into the networking argument, is Substack going to do any curation to ensure that the "Matt Taibbi" brand isn't hurt by "random crank pushing chemtrail mind control" content on the same site? That may be a bit extreme, but the same general phenomenon as FBA 3rd party seller counterfeiting hurting all sellers there or how Forbes blogs have gone downhill. 2. Is Substack going to enable cross-publishing to push content to other destinations/media? It's seems like it will be impossible to acquire the same number of eyeballs that is possible on ITunes, et al for audience acquisition. |
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“Networking” and “cross pollination discovery of authors and readers” == community.
Community and free speech works with balanced diversity, where no one group can overwhelm another’s speech, especially during early childhood phases of a community’s development, before norms have emerged for the community to defend itself against threats external or internal.