I would argue that Atlassian has better rapport with engineering manager types. Their products integrate and bundle quite nicely which is compelling for many organizations. As a dev, I'm not a fan of their UX but I've known quite a few PMs that are JIRA masters and love the fully integrated solutions Atlassian offers.
Does Atlassian have better rapport with the businessy set that often makes purchasing decisions? Yes.
Better rapport with developers? Probably not.
(and, FWIW, we use Bitbucket/Jira and honestly I'm fine with them - their updates just tend to be full of the annoying things a bad PHB would love and light on the things developers care about)